What makes a great logo design.
Logo design is a key aspect of the Imaginefy branding service. Our approach is simple: Keep it simple! Yes, simplicity!! But with an extra: a centre of attraction! That focal point of the logo, which holds the power of attraction.
There are two inspirational quotes from two great and historic artistes which buttress the power of simplicity. We are happy to share some of our favourite ones.
Quotes that inspire our logo design.
Leonardo da Vinci (1452 – 1519) puts it succinctly “Simplicity is the ultimate form of sophistication.” This definitely, explains why the most affluent and top brands are the simplest and most sophisticated. Think about it.
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” The words of Paul Rand (1914 – 1996). That great American graphics designer famed for designing logos for IBM, UPS, Enron, Westinghouse, ABC among others.
At the end of it all, in addition to simplicity, the success of the logo lies in the attainment of its business objectives. Like the “The Father of Advertising”, David Ogilvy (1911 – 1999) once said: “If it doesn’t sell, it isn’t creative.”
For a logo design that ticks all the right branding boxes, contact us today. We are keen to work with you to raise your brand to greater success.
To see other jobs we have handled, see our portfolio. We would like to hear from you.
Transform Your Business with a Simple Logo Design!!
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